HF FINANCIAL Our firm was founded 80 years ago, and today is a strong family of financial professionals and supporting staff headquartered in Charlotte, NC. We lead by our principles of integrity, conviction, accountability, and our service to others. We are the experts to help you learn about financial responsibility and planning for a secure future. HF Financial acts on behalf of your best interests, and we will continue to offer you smart products and services to help fit your specific needs. Discover what makes the experts at HF Financial different from the rest.